Vision & Values


At Luxor, our goal is to build Total Brand Value by delivering greater consumer value faster and better than our competition. Our Vision is guided by our core values. Achieving our vision requires superior and continually improving performance in every area and at all levels of the organization.

Core Values

Luxor strictly follows its core values - Integrity, Understanding, Excellence, Unity, Responsibility and Corporate Governance.


We must conduct our business fairly, with honesty and transparency.


We must be caring show respect, compassion and humanity for our colleagues and customers.


We must constantly strive to achieve the highest possible standards in our day-to-day work and in the quality of products and services we provide.


We must work cohesively with our colleagues across the Group and with our customers and partners around the world, building strong relationships based on understanding and mutual cooperation.


We must continue to be responsible, sensitive to the countries and environments with which we work and continues to always increase customer satisfaction levels.

Corporate Governance

Corporate Governance consists of law, policies, procedures and most importantly, practices that ensure the well-being of our assets.