THE BRAND
A New Journey, Guided by Purpose and Fueled by Passion, Begins as…
Schneider Germany Enters India in Collaboration with Luxor
Schneider Germany, a global leader with 85 years of excellence in writing technology, and exports to 130 countries, has entered India in collaboration with Luxor - a frontrunner in India’s writing instrument industry. This ambitious collaboration is where expertise converges and visions align.
With a 65-year-old legacy steeped in the meticulous manufacturing of writing instruments, and standing as a paragon of excellence, Luxor as a top writing instruments manufacturer, finds a worthy companion in Schneider to herald a convergence of two pen manufacturing cultures wherein an artistic finesse meets ultra-sophisticated precision engineering.
HISTORY
Luxor
Luxor embarked on its remarkable journey 6 decades ago to become India's foremost writing instruments brand under the visionary guidance of the late Mr. D.K Jain. The company has brought immense success to the writing instruments industry of India, with its exquisite craftsmanship and widespread popularity, delighting customers from the streets of Old Delhi to International Markets.
Schneider
Ever since the day it was founded, Schneider has been known for its success and innovation in the writing instrument industry. The company can now look back on more than 86 years of rich history. Schneider was founded in 1938 in Germany – the year in which the ballpoint pen was invented in the United States of America. For 86 years now, Schneider has been continuously developing innovative and reliable products. Quality for the company is not just an empty phrase, but a mission. Schneider thus stands for writing instruments, ‘Made in Germany’.
BRAND PHILOSOPHY
Schneider and Luxor are not just superb writing instrument companies; they are the mindset that transcends manufacturing while honoring history, innovation, and perfection. Respect for writing is the guiding principle for both these companies.
Each pen produced is a receptacle for expression, allowing the soul to put its deepest ideas onto paper. From the selection of raw materials, carefully picked for their unmatched quality, to the artisan's final flourish, every step in the making of a writing instrument is meticulously detailed. Each curve and shape is purposeful and deliberate, conveying a timeless beauty that appeals to writers seeking the sublime.
However, the brand philosophy goes beyond their pens. Both companies celebrate human inventiveness and the quest for perfection. With an innovative spirit, both these leaders within the industry blend history with cutting-edge technology to reimagine writing for future generations. In essence, Schneider and Luxor combine heritage with innovation, artistry, and perfection. They are more than writing instrument manufacturers—they manage a heritage based on quality, ethics, and unflinching devotion to the art.
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