CARIOCA® is an international love-brand born in 1965, specializing in the production of tools to develop children's creativity. For over 50 years, CARIOCA® has been the symbol of the best made in Italy, with products designed to develop children's creativity in a shared game of inventiveness and dexterity. Carioca has a presence in over 80 countries and across 5 continents. Over 70% of the products are proudly made in India. CARIOCA® products are tested with the utmost attention, quality and safety.

Reasons To Choose

Our Categories

The entire Luxor Carioca range is divided into 3 categories – Carioca Baby, Create & Color and Color. The Product range consists of Markers, Color Pencils, Felt Pens and 3D Pop-Up Model DIY Kits.

Carioca Baby

First Flight to Creativity

Create & Color

Think. Solve. Create. Color


Felt Tip Pens

Our Wow Products