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A vision to provide truly home grown writing instrument for each occasion to each individual gave birth to brand Luxor in 1963 - India’s first writing instrument brand. Luxor brand was built on the fledging nation’s desire to be seen as self-reliant. Luxor pioneered fibre-tip technology fine liners in 1975 and subsequently roller-ball pens in India and stylised them to meet the diverse requirements of varied market segments. Luxor was not only the first Indian manufacturer to introduce high-tech markers for various applications, but had also invented Dry Safe Ink Markers – so that these special pens could be left uncapped for hours without the ink being dried up.

If style is the man, the craft of fine writing comes naturally. To bring home the point even more effectively, Luxor set the trend for celebrity endorsement in the '60s – signing up movie stars, sportsmen and other famous personalities to promote the Luxor range of writing instruments.

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